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Case studies

From co-creation to co-deployment: A case study on consumer segmentation

The collaboration of a multi-functional team, enabling marketers to connect with their key consumers in order to understand the role the NESTEA brand plays in consumer lives, is celebrated in this paper. Via applied ethnographic techniques, it was...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Murat Demiral, Wendy Mitchell
Company: RDSi
November 13, 2011
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Citation

Demiral and Mitchell (2011a, November 13). From co-creation to co-deployment: A case study on consumer segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-co-creation-to-co-deployment-a-case-study-on-consumer-segmentation


Research papers

Children of the sixties

The purpose of this paper is to examine the importance in research terms of a number of major social changes affecting children today. We use the family as the main area of focus to describe the implications of social change for our target group.

Catalogue: Seminar 1980: Children And Young People
Authors: Jacqui Adams, Wendy Mitchell
June 15, 1980
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Citation

Adams and Mitchell (1980a, June 15). Children of the sixties. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/children-of-the-sixties